Brand deeply rooted

If it grows in, comes from, happens in, travels through or impacts on the countryside, then you need to speak to us.

We are Ware Anthony Rust, the agency that specialises in helping brands grow. But not just any brands. Our clients have one thing in common: they or their customers have deep physical and emotional links to the land, food, the outdoors, the environment and rural lifestyle.

Brand growth deeply rooted

The agency for the way we live our lives today

Our profiling – and deep understanding – of the ‘Countryfile Consumer’ allow us to pass on valuable insight to clients and shape marketing campaigns that tap into high-value, cross-generational spending power. Our tactical recommendations are based on customer cut-through, combining media choices to maximum effort.

Go to Insight
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Food and drink story telling based on provenance

Our success with food and drinks brands is informed by our work with some of the biggest names in UK agriculture. Provenance is king with consumers, and thanks to our insight we are able to create value through story-telling based on the facts of traceability and sustainability, not the fiction.

Go to Work


Our specialist innovation division has unrivalled experience creating and developing new brands and products, with a focus on the food and drink sector.

Go to Bryt
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Twitter feed



Aimi and James are attending the @CycleShow today where the @TORQfitness stand has some delicious @Adnams Ghost Shi…



#BritishFoodFortnight continues and you can find out what’s happening in your local area here



Our Account Executive Ria made a cheesecake using freshly picked blackberries from her garden #OrganicSeptember