Brand deeply rooted Drum Dream Awards winner

If it grows in, comes from, happens in, travels through or impacts on the countryside, then you need to speak to us.

We are Ware Anthony Rust, the agency that specialises in helping brands grow. But not just any brands. Our clients have one thing in common: they or their customers have deep physical and emotional links to the land, food, the outdoors, the environment and rural lifestyle.

Brand growth deeply rooted

The agency for the way we live our lives today

Our profiling – and deep understanding – of the ‘Countryfile Consumer’ allow us to pass on valuable insight to clients and shape marketing campaigns that tap into high-value, cross-generational spending power. Our tactical recommendations are based on customer cut-through, combining media choices to maximum effort.

Go to Insight
placeholder 1
placeholder 2

Food and drink story telling based on provenance

Our success with food and drinks brands is informed by our work with some of the biggest names in UK agriculture. Provenance is king with consumers, and thanks to our insight we are able to create value through story-telling based on the facts of traceability and sustainability, not the fiction.

Go to Work


Our specialist innovation division has unrivalled experience creating and developing new brands and products, with a focus on the food and drink sector.

Go to Bryt
placeholder 3

Twitter feed



#Didyouknow grocery search volumes across all devices rose by 11% in Q3 2016 compared with a year earlier, driven by smartphones



Interesting #blog from @TheGrocer all about how mobile-first thinking is becoming central to consumer behaviour



RT @StepJockey: Are you taking a stand on workplace inactivity? See why you should be: #WorkplaceHealth #DitchTheLi